- In what way will a Display campaign achieve Ingrid’s marketing goal?
- Her ads will appear above and below search results when people search for related keywords.
- Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
- A video summary of her product line will be generated automatically by the system and placed on YouTube.
- Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
There are several benefits of a “Display Campaign” to reach your potential buyers based on their interests. It will achieve the marketing objectives of Ingrid by offering the desired ads on a range of platforms such as websites over the internet. Keep in mind that the ads will always be aligned with the pre-determined interests of the clients. Such an approach ensures better ad reach through websites while building solid awareness and converting these leads to sales and long-term customers.
For more information, please visit the complete list of Google Ads Search Certification answers.