Case Study

Juicebox: A Coordinated Product Launch

Background

Sex education is severely lacking and even illegal in many parts of the country. As a result, people of all ages are left without the resources to learn and socially engage on the topics of sex and relationships. Juicebox is an anonymous mobile app that allows users to ask questions to trained professionals, view other answers, and discuss different topics in a light-hearted and informative environment.

How Upbeat Made a Difference

The main goal of Juicebox’s founder was to make sure that we approached the media with the perfect messaging, so we carefully collaborated on story development. Ahead of the app’s launch, we curated and pitched journalists across a number of verticals and mediums.

We coordinated with the journalists so that stories came out the week of the launch in national publications such as The Chicago Tribune, The San Francisco Chronicle and Fast Company, as well as targeted publications such as Elite Daily and XO Jane.

Sample Coverage

These are just some of the coverage we got for Draper University.

 

Can This App Make Conversations About Sex Ed Easier For Teens?

Juicebox is a virtual space for teens to ask any questions about sex that they want

psfk.com

The First Sex Ed App Is Here To Answer All Of Your Burning Sex Questions

A new smartphone app wants to redefine sex ed.

elitedaily.com

A New App Offers Horrifying Evidence of How Little Teens Know About Sex

They have so many questions. And they’re not getting any answers.

mic.com

This app will answer all of your awkward sex questions

It’s all anonymous.

metro.co.uk

Starts at $2,000/mo

Upbeat will be your PR partner for a fraction of the cost of traditional PR firms. Through our software and expertise, we will help you develop a media strategy, launch outreach campaigns, build journalist relationships, and procure media coverage. Includes:

  • Detailed PR plan
  • Dedicated PR pro available by email or phone without billing by time
  • PR strategy and story brainstorm session
  • Custom PR plan and outreach campaigns
  • PR software to manage the entire PR effort, track journalist relationships, build a – press page and stay up-to-date on media opportunities
  • Hosted, automatically updating press page
  • Media opportunities and mentions monitoring
  • $6,000 for 3 campaigns and 3 months of service
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